Ad campaigns engineeredfor cost-per-lead —not vanity metrics.
Most SMB ad spend leaks because there’s no tracking, the wrong keywords, and no landing page behind it. We fix the whole system, then let AI optimize it every single week.
The problem
Spending on ads isn’t the problem. Spending blind is.
We see the same story constantly: ads running with no conversion tracking, broad keywords burning budget, and traffic landing on a homepage that was never built to convert. You can’t optimize what you can’t measure. We rebuild the foundation — tracking, keywords, landing pages — then run campaigns where every dollar is attributed and reallocated toward what actually books revenue.
Follow a dollar through the funnel ↓
Spending on ads isn’t the problem. Spending blind is.
We see the same story constantly: ads running with no conversion tracking, broad keywords burning budget, and traffic landing on a homepage that was never built to convert. You can’t optimize what you can’t measure. We rebuild the foundation — tracking, keywords, landing pages — then run campaigns where every dollar is attributed and reallocated toward what actually books revenue.
No tracking, broad keywords, a homepage that never converts. Most of the spend leaks away unattributed — you can’t fix what you can’t see.
Full tracking, tight keywords, a page built to convert. Every dollar is attributed and reallocated toward what actually books revenue.
Where your budget goes
One dollar in. Tracked the whole way down.
Get in front of the right people — cheaply.
Cold, precisely-targeted campaigns on Meta, Instagram, YouTube and TikTok put your brand in front of the exact audience most likely to need you, at the lowest cost per thousand.
Catch them the moment they’re searching.
When that warmed-up audience starts looking, high-intent Google Search and YouTube ads meet them at the top of results — the instant they’re ready to compare.
Turn intent into booked leads.
Every click lands on a conversion-built landing page with tracking and call attribution — so clicks become qualified leads, and every lead is traced to the ad that earned it.
Win back the ones who didn’t convert.
The 97% who didn’t book the first time get retargeted across Meta and Google — typically at 20–40% lower cost per lead than cold traffic. Nothing is wasted.
The difference
Every dollar tracked — or quietly wasted.
Most SMB ad spend leaks because nothing behind the click is measured. Here’s what a real, tracked system changes.
Search, social & video campaigns
Google, Meta, YouTube and LinkedIn — the right platform for your buyer and your margins.
AI creative & A/B testing
Multiple ad concepts and formats generated and tested so the winners scale fast.
Tracking & attribution
Pixels, tags and call tracking so every lead is traced to the campaign that earned it.
Negative keywords & bid control
We cut wasted spend and protect the 20% of campaigns driving 80% of results.
Weekly self-learning loop
AI analyzes performance and reallocates budget toward the highest-ROI ads every week.
CallRail call tracking
Record and score calls so you know which ads produce real, qualified conversations.
What's included
Everything you need, run as one system.
No piecemeal tactics. Paid Advertising is delivered as an integrated, AI-powered system — set up fast and improved every week.
Get a free audit →From ad spend to qualified leads — and a cost-per-lead that keeps falling.
Impressions feed the top. AI optimizes bids and creative weekly through the middle. Qualified leads come out the bottom — at a cost that compounds downward.
Cost-per-lead
It gets cheaper as the system learns.
Illustrative. As tracking data accumulates, the weekly loop reallocates budget toward winners — pushing your real cost-per-lead down month over month.
Search, social & video campaigns
Google, Meta, YouTube and LinkedIn — the right platform for your buyer and your margins.
AI creative & A/B testing
Multiple ad concepts and formats generated and tested so the winners scale fast.
Tracking & attribution
Pixels, tags and call tracking so every lead is traced to the campaign that earned it.
Negative keywords & bid control
We cut wasted spend and protect the 20% of campaigns driving 80% of results.
Weekly self-learning loop
AI analyzes performance and reallocates budget toward the highest-ROI ads every week.
CallRail call tracking
Record and score calls so you know which ads produce real, qualified conversations.
How it works
From audit to outcome, fast.
Onboarding completes in 48 hours and first deliverables land in Week 1. Here's the path.
Audit current spend
If you’re already running ads, we protect what works and diagnose what doesn’t before changing anything.
Tracking & landing pages
We install full tracking and build conversion-focused landing pages so traffic has somewhere to convert.
Launch campaigns
High-intent search and targeted social/video campaigns go live, structured for cost-per-lead.
Optimize & reallocate
Weekly optimization and budget reallocation — the system gets cheaper and better over time.
From audit to outcome — then it never stops improving.
Onboarding completes in 48 hours and first deliverables land in Week 1. After launch, the system runs a continuous loop: launch, measure, tune, scale.
Audit current spend
If you’re already running ads, we protect what works and diagnose what doesn’t before changing anything.
Tracking & landing pages
We install full tracking and build conversion-focused landing pages so traffic has somewhere to convert.
Launch campaigns
High-intent search and targeted social/video campaigns go live, structured for cost-per-lead.
Optimize & reallocate
Weekly optimization and budget reallocation — the system gets cheaper and better over time.
Figures reflect typical ranges and targets from our case-study playbooks; they illustrate the system's designed impact, not guaranteed results.
Questions
Frequently asked.
What’s the minimum ad budget?
It depends on your vertical and average job value — we set a realistic budget on your free audit so spend stays profitable. We’d rather start lean and scale into what’s working than burn budget early.
How soon will the ads work?
Google and Meta typically take 30–60 days to fully optimize. Month 1 results are lower than Month 3 by design — the self-learning loop compounds as data accumulates.
Do you lock me into a long contract?
No. Ad management is month-to-month. We earn renewal with measurable cost-per-lead, not contracts.
Will the AI-made creative look generic?
No. AI accelerates concepting and testing, but human strategy and brand direction guide every ad — you get volume and quality, not templated sameness.
Ready when you are
Let's see what Paid Advertising could do for your business.
Book a free 15-minute AI audit. We'll quantify the opportunity and hand you a 30-day plan — no cost, no pressure.